Other Paid Activities
Other Paid Activities
Definition: Paid media refers to external marketing efforts that involve a paid placement. Paid media includes PPC advertising, branded content, and display ads.
Earned or Organic media is content that organically travels across the web based on its popularity and inherent value, such as reviews and social media comments.
Paid media, on the other hand, is closer to traditional marketing, whereby you pay a third party to broadcast your message to other individuals.
Enquiry